A collection of illustrative words that are used to describe the coffee, tasting notes describe the flavours of the coffee just as the roaster would experience it from cupping or brewing the coffee.
The increasing diversity in varietals and processing methods in today’s coffee industry means that the basic coffee information is no longer sufficient to convey the important message about a coffee: how it is expected to taste.
Instead of looking at the coffee details to inform oneself about a purchase, we recommend coffee drinkers to buy the coffees based on matching taste profiles to one’s own taste preferences, and then learn more about the coffee along the way.
It is the main reason behind the design of our coffee bags – with the tasting notes as the focus for each coffee.
Practically, tasting notes help one to benchmark the calibration for the brews made at home, to ensure that they are hitting the mark. They also serve as a form of positive reinforcement for home brewers to be able to put into words some of the flavours of the coffee, building experiences to elevate one’s ability to appreciate coffees over time.