Homeground Coffee Roasters’s Level Up Coffee Week started with the intention to bring coffees of exceptional quality to the everyday coffee drinkers that visit our café, with the belief that the enjoyment of amazing coffees should not be restricted only to once-in-a-year coffee competitions and trade shows, but rather more frequently and accessible for the masses.
The truth is, there are a great number of marvellous coffees in the world available that just needed to be brought to the attention of coffee drinkers around us. Be it unique varietals and processing methods at the forefront of innovation in coffee production, or showcasing the quality of a new producing region, the coffees that we have featured all provide top notch cup qualities, and are comparable to the coffees that are used for competitions.
By all accounts, it seems like we have succeeded – observing the changing preferences towards such coffees from when we first introduced Level Up Coffee Week, there has been an increase in demand for higher quality, unique and complex coffees among our customers, and an appreciation of the complex taste profile that these coffees provide, and it is with a satisfied breath that we draw this adventure to a close.